Author Guidelines


Aims and Scope. The Journal of Euromarketing aims to meet the needs of academicians, practitioners, and public policymakers in the discussion of marketing issues pertaining to Europe. It helps to increase our understanding of the strategic planning aspects of marketing in Europe and the marketing aspects of the trading relationship between European and foreign firms. Today’s Europe is going to play an increasingly more important role in the global economy, so the unique position of the region is certain to provide fascinating reading material. The Journal of Euromarketing fosters a conceptual understanding of the European markets and marketing systems, provides analytical insights, and highlights the past, present, and future of European marketing.

Manuscript Submissions. Authors are strongly encouraged to submit manuscripts electronically. To use the online submission process which will reduce review time and provide a tracking ability authors are directed to the Euromarking submissions online site. For author's instructions you may refer to the authors submission document. submitting a disk, it should be prepared using MS Word or WordPerfect and should be clearly labeled with the authors’ names, file name, and software program. Other than the online submissions process authors may submit manuscripts should be submitted  electronically to or  Hard copy submissions must be made to  Dr. Erdener Kaynak, Editor-in-Chief,  Journal of Euromarketing, School of Business Administration, Pennsylvania State University at Harrisburg, 777 West Harrisburg Pike, Middletown, PA 17057, USA.

Each manuscript must be  accompanied by a statement that it has not been published elsewhere and that it has not been submitted simultaneously for publication elsewhere. Authors are responsible for obtaining permission to reproduce copyrighted material from other sources and are required to sign an agreement for the transfer of copyright to the publisher. All accepted manuscripts, artwork, and photographs become the property of the publisher.

All parts of the manuscript should be typewritten, double-spaced, with margins of at least one inch on the all sides. Number manuscript pages consecutively throughout the paper. Authors should also supply a shortened version of the title suitable for the running head, not exceeding 50 character spaces. Each article should be summarized in an abstract of not more than 100 words. Avoid abbreviations, diagrams, and reference to the text in the abstract.

References. References, citations, and general style of manuscripts should be prepared  in accordance with the APA Publication Manual, 6th ed. Cite in the text by author and date (ex: Cooper, 2010) and include an alphabetical list at the end of the article. Examples: Journal: Quigleyi, C. J. & Notarantonio, E. M. (2009). A cross-cultural comparison of US and Austrian fashion consumers,  Journal of Euromarketing, 18(4), 233-244.  Book: Citron, R. (1991). Getting into Europe, London: Kogan Page.  Contribution to a Book: Callow, M., & Lerman, D. (2004). Italians and the euro: the impact  of time on consumer adjustment strategies. In E. Kaynak  (Ed.), European perspectives in marketing  (pp. 107-123). Binghamton, NY: The Haworth Press Inc.

Illustrations. Illustrations submitted (line drawings, halftones, photos, photomicrographs, etc.) should be clean originals or digital files. Digital files are recommended for highest quality reproduction and should follow these guidelines: 300dpi or higher; sized to fit on journal page; EPS, TIFF, PSD format only; and submitted as separate files, not embedded in text files.

Color Illustrations. Color illustrations will be considered for publication; however the author will be required to bear the full cost involved in color art reproduction. Color art can be purchased for online only reproduction or for print + online reproduction. Color reprints can only be ordered if print + online reproduction costs are paid. Rates for color art reproduction are: Online Only Reproduction: $225 for the first page of color; $100 per page for the next three pages of color. A maximum charge of $525 applies. Print + Online Reproduction: $900 for the first page of color; $450 per page for the next three pages of color. A custom quote will be provided for articles with more than four pages of color.

Tables and Figures. Tables and figures (illustrations) should not be embedded in the text, but should be included as separated sheets or files. A short descriptive title should appear above each table with a clear legend and any footnotes suitably identified below. All units must be included. Figures should be completely labeled, taking into account necessary size reduction. Captions should be typed, double-spaced, on a separate sheet.

Proofs. Page proofs are sent to the designated author using IMDA Press's Article Tracking System (ATS). They must be carefully checked and returned within 48 hours of receipt.

Reprints and Issues. Reprints of individual articles are available for order at the time authors review page proofs. A discount on reprint is available  to authors who order before print publication. Each corresponding author will receive 3 complete issues in which the article publishes and a complimentary PDF. The file is for personal use only and may not be copied and disseminated in any form without prior written permission from IMDA Press.




Submission Preparation Checklist

As part of the submission process, authors are required to check off their submission's compliance with all of the following items, and submissions may be returned to authors that do not adhere to these guidelines.

  1. The submission has not been previously published, nor is it before another journal for consideration (or an explanation has been provided in Comments to the Editor).
  2. The submission file is in OpenOffice, Microsoft Word, RTF, or WordPerfect document file format.
  3. Where available, URLs for the references have been provided.
  4. The text is single-spaced; uses a 12-point font; employs italics, rather than underlining (except with URL addresses); and all illustrations, figures, and tables are placed within the text at the appropriate points, rather than at the end.
  5. The text adheres to the stylistic and bibliographic requirements outlined in the Author Guidelines, which is found in About the Journal.
  6. If submitting to a peer-reviewed section of the journal, the instructions in Ensuring a Blind Review have been followed.

Copyright Notice

Copyright @ 2010 IMDA Press. All rights reserved. No part of this publication may be reproduced, stored, transmitted, or disseminated in any form or by any means without prior permission from IMDA Press. IMDA Press grants authorization for individuals to photocopy copyright material for private  research use on the sole basis that requests for such use are referred directly to the requester’s local Reproduction Rights Organization (RRO), such as the Copyright Clearance Center ( in the USA or the Copyright Licensing Agency ( in the United Kingdom This authorization does not extend to any other kind of copying by any means, in any form, and for any purpose other than private research use. The publisher assumes no responsibility for any statements of fact or opinion expressed in the published papers. The appearance of advertising in this journal does not constitute an endorsement or approval by the publisher, the editor-in-chief, or the editorial board of the quality or value of the product/service advertised or of the claims made for it by its manufacturer


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